Prada Soho Image

Store Interior View

Prada Soho Image

Store Interior View

Prada Soho Image

Store Interior View

Prada Soho Image

Store Interior View

Prada Soho Image

Store Interior Detail View

Project Role

Designer, production

Project Information

A large-scale wallpaper for Prada’s flagship store in Soho, composed of hundreds of Dutch Golden Age florals in continuous collage. Designed in collaboration with 2×4, with creative direction by Michael Rock and art direction by Sung Kim. Photo documentation by Ricky Zehavi, courtesy of 2×4.